WTYM

Book Back Cover Copywriting:
Category Subject Headings

By Susan Kendrick
www.WriteToYourMarket.com

See more articles at:
www.BookCoverCoaching.com

How to choose the right one for your book

A necessity for any book, the Category Subject Heading gives consumers, distributors, and booksellers a clear definition of your book's content. Your book cover designer will place this category at the top, upper left-hand corner of your back cover . . . but it is up to you to choose the right one.

Where to Get One
For a complete list of available Subject Category Headings, which are updated and added to annually, go to The Book Industry Study Group, Inc. (BISG) website. BISG is the book industry’s leading trade association for policy, standards and research. Click on the link below to go to the Subject Headings page and follow the two-part directions there: www.bisg.org/standards/bisac_subject/major_subjects.html.

Learn more
For a complete description of how the Subject Category Heading is used in the publishing industry, and how choosing the right one can create exponentially more visibility for your book, go to page 13 of our f.ree special report, "From Back Cover to Bestseller. Download your copy right now at www.BackCoverToBestseller.com.

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Susan Kendrick, Write To Your Market, Inc. 715-634-4120.