Want a bestselling book?

Start with the cover!


"
I've sold 125,000 copies of my
first book, and many people buy it
based on the title alone
!"
 
                                                              Patrick Snow, Bestselling Author
                                                                                 
        Creating Your Own Destiny: How to
                                                                                                Get Exactly What You Want Out of Life

 

Now, get results like these with your
book title and cover -- here's how!

"Book Cover Builder"
The Author's Choice Package

                                                 Featuring:
"Cover That Book"
Insider Secrets for Writing &
Designing a Bestselling Book Cover

         And much more!
             Including a One-Hour
               Coaching Session

    Follow arrows for complete
       package details below.

                                                   
The following are actual results that our book cover clients have reported to us. Keep reading to learn how you, too, can create titles, subtitles, back cover sales copy, and book cover design that get results like these:

Start marketing your book, or info product, while you’re still working on it


Get booked on radio talk shows and other media, before you finish the last chapter



Flood your business
with new and better clients before your book or product is even printed


Double your consulting and your speaking fees

 

Be on the A-list with speakers bureaus and meeting planners

 

Sell in volume to seminar companies who use your book or information product as a "hook" to fill events?


Get prestigious, corporate sponsors to pay you to talk about their product
 

You’re not done yet!  You can also:

Land front page stories in USA Today, The
      New York Times
, and other national publications

Sell thousands of copies
to large corporations who
      will use it as part of their own incentive and marketing
      programs


Sell tens of thousands
of books and information
      products through network marketing companies

Sell to international markets
at expos and other
       events


Have other people sell your book or information
      product for you,
through online affiliate programs

Use your book or information product to dramatically
      boost sales
of your other products and services

Why listen to us?

We are Susan Kendrick and Graham Van Dixhorn of WriteTo Your Market, Inc. We specialize in helping you position your book as the best on your topic. We then help you turn that message into bestselling cover language--a killer title, subtitle, back cover sales copy--the elevator speech for your book and all your book marketing efforts!

Our partners on this program are renown book cover designer Kathi Dunn and her partner, Ron "Hobie" Hobart, of Dunn + Associates. Together we have helped hundreds of authors, publishers, and experts by writing and designing book covers that pave the way to expert status and profitable brands.

Nothing else has the power of your
cover to produce massive sales.

Here’s what self-publishing guru, Dan Poynter, recommends:

"Book covers sell books. Unfortunately, for most authors the cover becomes an afterthought. Your cover is your most vital marketing tool—maximize its power!"

From Dan’s Introduction to Susan and Graham's Cover That Book: Insider Secrets for Writing and Designing a Bestselling Book Cover
 

Dan Poynter,
Bestselling author of The Self-Publishing Manual

 

Get thousands of dollars of
time-tested advice

With "Cover That Book," you get the complete, start-to-finish copwriting and design steps, strategies, tips, and tools we use every day to help our clients turn their passion and expertise into award-winning, income-producing, brand-building books that sell!

See what this author has to say. And he’s not just one in a million. Other savvy authors and experts are getting these same kinds of results every day, using their covers. Now you can, too.

“Thanks to Susan and Graham, my book cover--which has now helped sell over 125,000 copies of my book—was the best investment I ever made. It got me on the cover of USA Today and in The New York Times Many people buy the book based on the title alone. My book has also catapulted my speaking career.”

Patrick Snow,
Publishing coach and bestselling author of Creating Your Own Destiny: How to Get Exactly What YOU Want Out of Life

“It's a fact,” says copywriting guru David Garfinkel, “We have been conditioned to decide what to read based on the effect a few choice words have on our thoughts and our feelings. With books, it's the title. With articles in the newspaper, it's the words in a headline. With a magazine on the newsstand, it's the headlines on the cover.”

This just in:


"Amazon rank soars . . .
before book is even released!"

Here's just one example. We recently Googled one of our authors whose book cover we had completed just six weeks earlier. We found him and his book featured in a full-length Los Angeles Times article in the Money and Investing section as well as in other national media, plus dozens of online book stores. The book itself wouldn't be available in print for another two months!  But, this author was already using his cover alone to fire up his marketing efforts and get national media coverage. Not bad for just a book cover, huh?

Here's what he told us about the book cover we wrote for him:

“I didn't know the Los Angeles Times picked up that story until I was teaching my 80-year old father how to use Google and used my own name as an example. I also noticed that right after the article was published, the Amazon sales rank for the book shot up to 22,000. That seems high for a book that isn't even released yet!

“I also sent the media kit with just the book cover to a major book distributor. I got a call back from the senior vice-president. They are going to market my book. This was a big piece of the puzzle for me--getting picked up by a major distributor.”

Joe Ganem, PhD
Author of The Two Headed Quarter: How to See Through Deceptive Numbers and Save Money on Everything You Buy

This one marketing tool—an afterthought for too many authors and experts—is in fact the foundation of all your marketing efforts, in print and online. You’ll be surprised how your title, subtitle, and back cover headlines, main selling points, endorsements, high-profile bio, and book cover design, all quickly convert into other promotional pieces.

Use your front cover and buy-me-now back cover sales copy to create your:

Website
Blog

Teleseminar Promotions
Speaker One Sheet
Sales Letters
Media Kit
Press Releases
Catalogue Copy
Joint Venture Proposals
Corporate Sponsor Proposals
And more!

Know this one thing: Coming up with a winning title, subtitle, and back cover sales copy is the single, most important thing you can do to market your book or information product. It will make the difference between  a costly embarrassment you will have to live with for a long, long time ... a book or product that sells itself over and over again.

Get these book selling secrets
every author and expert needs.

Book marketing expert, John Kremer, is very clear about this process:

“Before marketing a book and creating a bestseller, you have to do two things: 1) Write a good book, and 2) Design a pick-up-able book, with a great title, back cover sales copy, and pull-the-customer-in cover design. The Cover That Book CD program helps you do that.”

John Kremer
Bestselling author of 1001 Ways to Market Your Book

Will your book cover
pass the PR test?

One of the most powerful and energetic publicists in the media industry, Rick Frishman works with top editors, agents, and publishers, including Simon and Schuster, Random House, and Harper Collins. He is the PR powerhouse behind Mitch Albom, Caroline Kennedy, Bill Moyers, and many other bestselling authors.

Here’s what Rick tells authors about marketing their books:

The way your book is packaged tells us a lot about you and your message. Bring us something we can sell. Give us a book cover that can help make that happen! I highly recommend Susan and Graham's Cover That Book program as the way to give your cover the best possible start."

Rick Frishman
President of Planned Television Arts,
Executive Vice President at Ruder Finn, Executive Publisher of Mega Book Publishing, a Division of Morgan James Publishing

We recently got a call from an author who said he was closing in on a great title and subtitle for his book. All he needed was a little outside perspective, some feedback on which one we thought would best serve his book and his business. “Sure,” we said, “send over what you’ve got.”

 A few minutes later,
all 15 pages hit our inbox.

15 pages!  Sound familiar?  But, he did the right thing, because he knew that the 10 to 20 words that become your title and subtitle will make or break all the rest of your book marketing efforts. We did find some diamonds in the rough and came up with a winner.

When it comes to creating actual sales, the most important cover elements of all are the words you choose. Nothing else has the power of a title, subtitle, testimonials, and back cover copy that clearly communicate the benefits your target market wants and is willing to pay for. Susan Kendrick and Graham Van Dixhorn work with a host of bestselling and award-winning authors and experts who credit them and their Book Cover Builder process with the success of their books and information products.”

John Eggen,
Creator of The Mission Marketing Mentors
,
John helps independent professionals and experts turn their knowledge into a system of books and information products that attract a lifelong stream of clients and income. 

Now, imagine how
proud you will feel ...

When you hand your new book out to your clients and prospects, seeing it displayed on your website and Amazon, getting it into major chain bookstores, and sending it out to speakers bureaus, sponsors, national magazine editors, radio show hosts, TV producers, and more.

Or, are you already cringing?

Do you worry about how your book or information product will be accepted? What if the title or cover design is not good enough? What happens if your back cover sales copy simply doesn’t speak to people? No matter how good your message is, no one—no one—will make it past a poor cover to find out. OK, we’ll say the obvious. People do judge your bookand your information productby its cover.

Why risk looking shoddy or unprofessional?

Your books and information products should take you to the next level, not drop you down a notch. Chances are you’re writing a book or creating a product to enhance your professional credibility and expertise. Nothing would be more damaging to your reputation than a cover that looks homemade.

Here’s an analogy that may be uncomfortable, but so is having a book or product that won’t sell. Everyone thinks their baby is beautiful. But, we’ve all seen babies that are, well, less than beautiful. There’s an awkward silence, and then a polite response.  Note: You do not want a polite response to your cover.  You want, “Wow!”

Over 148,000 new books are
published each year ...

Will your book or product
stand out from the crowd?

Eliminate the worry. It used to be that authors and experts did not have any particular road map or formula for navigating the cover process. Now they do. And so do you.
 

"Book Cover Builder"
The Author's Choice Package

                                                 Featuring:
"Cover That Book"
Insider Secrets for Writing &
Designing a Bestselling Book Cover

         And much more!
             Including a One-Hour
               Coaching Session
 


     Follow arrows for complete
         package details below


                                                   

Tom Antion calls it your "Secret Weapon":

“What you're about to learn from Susan and Graham is the secret weapon you need to sell any book or product online, even long before it's finished. You’d be crazy not to follow their advice. They are the real deal. If you're even thinking about producing a book or product—print or digital—you need this  information before you start!

Tom Antion
The Internet’s leading expert on selling published works online
Creator of Click: The Ultimate Guide to Electronic Marketing

Turn your book cover into your
most profitable marketing tool

You must know these book cover secrets if you want to achieve the kind of success you’re hearing about in this letter.

Here's what authors and experts have to say:

“For a first-time author, Cover That Book is THE resource you can count on to help you avoid costly mistakes. For veteran authors it's a great checklist to help you stay on course with all the details, and there are lots of details. The 13 tips for coming up with bestselling titles and subtitles alone are worth far more than you'll invest in this program. People reach for my book and information products and they buy them. Get this information and know you are doing it all right.”
                         
Anne Nelson,
Author of Find Your Joy Zone: How to See What Makes You Happy and Love What Makes You Real

 






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"Cover That Book is a great overview of what is involved in creating a book cover, which is surprisingly complex, requiring many different professional skills. But, the CD clarifies the what, how, and when of making it all happen.”

Barbara Bouchet,
Author of Executive Presence & Impact: Ignite the Power of YOU
 







------------------------------------------------------

“I wrote 40,000 words in my book, telling people how to make their small businesses amazing. You just helped me find the 11 words that are making people want to buy it.”

Peter Wallin,
Author of In Pursuit of Business: Sell More, Grow, Earn More ... Live More

 

 





------------------------------------------------------

“I loved this information. It was invaluable in demystifying the vendor process and timelines. Note, I didn't self-publish. I went with a traditional publisher--David Hancock of Morgan James Publishing, who works with entrepreneurial authors. Still, "Cover that Book" gave me much-needed insight into the whole publishing process.”

Rosemary Hossenlopp,
Author of Step into
Your Future: A Businesswoman's Path to Profits
 

 Turn all your books and info products into something people will BUY!

With the BOOK COVER BUILDER package, you learn how to  confidently navigate the entire book cover process, Writing AND Design!

You quickly learn how to:

Ask the two critical questions to help you
avoid false starts or wasting time and money

Master 13 strategies that take the guesswork out of coming up with a great title

Create back cover sales copy—what to say and
how to say it so that people “get” your message
        and want to buy your book or product

Build a brand-boosting super series to expand your audience and your income potential

Use cover design to make people want your book the first time they see it

Get endorsements from bestselling authors
and experts
, even when you don’t know them
        or have an “in”

Decide what you can and should do on your own, and when to call a professional

Not to have a garage full of books and products you can’t sell

You also get answers to the most common questions about the cover process, including: 

How long does it take and when should I start?


How do I come up with a great title and subtitle?
 

Should my book or product be a stand-alone or a series?
 

Who is my target audience and how do I reach them with my cover?


How important are endorsements, and how do I get them?


What the heck is an ISBN
, and when do I need it?


And, learn the insider secrets
of book cover design!

Learn how top book cover designers use all those gorgeous colors, graphics, photos, and eye-popping illustrations to instantly draw people to your book and information products. You learn: 

The impact of color and font style on different types
    of target markets

When to use illustration and when straight text will
    give your cover more power

Why a great cover is the perfect marriage of words
    and design

  What makes good cover design and what to avoid
    at all costs

Who else belongs on your dream team. This will get
    you thinking about who will take care of your page layout,
    printing, and other production details

"This is one of the best investments I've made all year. A compelling cover is an absolute requirement for authors and experts who want to communicate credibility and successfully market their books and information products. Your insights helped me attract powerful testimonials from more than twenty bestselling authors and business leaders, including Brian Tracy. Your tools and templates eliminated unnecessary bottlenecks, costly mistakes, and revisions. Thank you for sharing your expertise!”

Laura Cardone,
President of Profits With Purpose, Inc.
Author of Motivation at Work: Transform Your Business in 6 Extraordinary Steps

Isn't it time for you to
get results like these?

Our clients alone get national media coverage by the L.A. Times, The New York Times, and USA Today; appear on national TV talk shows like Dr. Phil and The Today Show, have won 21 major book awards--Ben Franklin, IPPY, Foreword Magazine, and DIY--in the last five years alone; report healthy website sales; sell books to seminar companies; attract corporate sponsors; and much more!

Even if you don’t plan to print
your book or information product ...

All of these same concepts apply for e-books or any digital product or service: audio products, video e-courses, and more. You still need a brand-building title and subtitle, buy-me-now sales copy, and a professional look on your website or webpage. This BOOK COVER BUILDER package shows you how.

It’s like your money
and your health!

You wouldn’t turn your only savings over to a financial planner without knowing something about the investment process. And, you wouldn’t check your child or a family member into a hospital for major surgery without knowing everything you could about the procedure. Whether you are self-publishing, planning to work with a traditional publisher, or working with a hybrid publisher where you get the best of both worlds ... you can now be informed and ready to make any of those options a success.

"Book Cover Builder"
The Author's Choice Package

Featuring
"
Cover That Book "
Insider Secrets for Writing and Designing
a Bestselling Book Cover

   And much more!
Including a One-Hour
 Coaching Session



CLICK HERE to order
this one-of-a-kind system
of expert advice and hands-on coaching

    Here's What You Get:

 1. Cover That Book:                                   ($79 value)
    
 Insider Secrets for Writing
      and Designing a Bestselling Book Cover
     
This double-CD program is our premier guide for authors and experts. Listen in as we and a leading book cover design team walk you through the entire book cover process form both the writing AND design perspectives. You get the complete, start-to-finish steps, strategies, tips, and resources we use every day to help our clients turn their expertise into award-winning, income-producing, brand-building books and info products:
 -- 11 ways your cover can make or break your book
 -- How to use your cover to create a brand-boosting super series
 -- Four things your front cover can do for you in just 7 seconds
 -- 13 proven tips for coming up with a bestselling title
 -- Top 10 checklist for your back cover sales copy
 -- What to do on your own and when to hire a professional
 -- Plus, a PDF file of Book Cover Samples, Checklists, a Template, Timeline, and more!

 2. The Ultimate Book Cover Makeover:     ($49 value)
     How to Transform Your Book or
     Product Cover into Your Most
     Profitable Marketing Tool
      (Includes 13 actual book and product covers)

This audio download of our teleclinic for Mission Marketing Mentors™, an international mentoring group, is an amazing experience! We along with a leading book cover design team spent weeks sorting through dozens of book and product cover submissions from this group. We then chose the top 12 "before" covers, based on their range of subject matter and cover teaching points. We then spent countless hours preparing for the actual teleclinic, where we dissect each "before" cover from both the cover writing AND cover design perspective. We then unveil the dramatic "after" cover we created for the Ultimate Makeover winner. This transformation includes a completely new title, subtitle, back cover sales copy, branding options, overall cover design, and more. You get:
 --  1 Total Before & After Book Cover Transformation
 -- 12 Writing and Design Critiques of Makeover Finalists
 -- 22 Full-Color PDFs of All Covers and Market Samples
 -- Plus, Information, Inspiration, and Tips Galore!
You won't hear or see anything like this anywhere else.  Don't miss out!

3.  From Back Cover to Bestseller:        ($37 value)
       How to Write to Buy-Me-Now
     Back Cover Sales Copy


This special report download guides you through each step of writing your back cover sales copy. It has everything you need to create the back cover "Elevator Speech" for all your books, ebooks, information products, or any digital product or service.  All 17 pages are loaded from top to bottom with easy-to-use how-to's every author and expert needs to promote and SELL their message--in print or online.
4.  Private, One-Hour Coaching Session  ($350 value)

We know there’s no substitute for hands-on support, that's why our primary work is still one-on-one with our clients. With "Book Cover Builder" we make sure you get the same kind of support we offer all the authors in our care. Use this private coaching session to get started, ask questions, or show us what you're working on and where you need feedback. Simply purchase the "Book Cover Builder" package right now, then use this private, one-hour coaching session whenever you're ready.

Free Upgrades!
 
5. Free Lifetime Upgrades                          ($349 value)

Now receive free upgrades to any of the above products whenever we release a new edition, upgrade, or additional information related to important industry trends or changes. Order now to lock in this lifetime offer!

What would you expect to
pay for this entire package of
 products and coaching?

This entire package would normally retail for $864, and you’d still be getting a bargain based on the hundreds of hours of client consultations, research, market-tested strategies, and and income-producing, brand-building covers it represents.

Total Value $864

Right now, we're making the initial release of this complete BOOK COVER BUILDER package available to serious authors and experts at a special introductory price.

Now, yours for a
special introductory price
of only $197

Please order now and take full advantage of this complete system of expert advice and hands-on coaching.

CLICK HERE
to order and put a bestselling
cover and book brand to work for you!

Claim This Special Offer to ...

Lock in more savings!

Order the BOOK COVER BUILDER by:
Midnight, . . .

And, get a FREE registration for one of our
Members-Only Teleclinics,
plus the MP3 recording of the session.

A $39 value!
Yours FREE when you order by midnight tonight.

The cost of passing up this opportunity

If the cover process is new to you, you might not know how much money you can dump into this learning curve--and still not get it right. Even veteran authors come to us after spending thousands of dollars to produce books and information products that no one will buy, talk about, or give a second glance. BOOK COVER BUILDER makes sure you do it right for your first book--and every book.

Don’t miss out!

YES! I'm ready!
And, my cost is only $197,
including the private, one-hour
coaching session!


(Be sure to order by
midnight, ,
to get your Free Teleseminar Registration,
with MP3, CD, and Transcript.)

CLICK HERE
to order right now

INSTANT ACCESS!

Order now and get instant access to each Book Cover Builder download. Then, in just 3-5 business days you’ll receive the Cover That Book double-CD program by Priority Mail. Start listening and learning right now to turn your expertise into a cover that will start selling your book or information product. Order today!


Purchase right now by Secure Server. 


      Order worry-free with our 100%
      Ironclad Money-Back Guarantee.
 



Unconditional money-back guarantee

We stand behind BOOK COVER BUILDER with a full money-back guarantee. If this complete package of products and services isn't every bit as wonderful as we say it is, simply return it to us for a full refund.

P.S. This information could be worth tens of thousands of dollars in future income from book and product sales, higher consulting fees, lucrative partnerships, and more. Order right now!


To your Success!



Susan Kendrick and Graham Van Dixhorn
Write To Your Market, Inc.


 

 

© 2008 Write To Your Market, Inc. All Rights Reserved.