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Will you be just another One book marketing secret can make all the difference.
"This one idea helped me sell Fact: The last thing most authors and experts think about when publishing their books and information products is the first thing you can do to start making money. Tom Antion calls it your "Secret Weapon":
We're going to tell you this little-known secret, but first take a look at the kind of success we’re talking about. The following
are verifiable results that our clients have reported to us.
You’re not done yet. Check this out:
So, what is the one marketing secret that makes all this possible? Your Book Cover. Surprised? See what this author has to say. And he’s not just one in a million. Other savvy authors and experts are getting these same kinds of results every day. Now you can, too.
Nothing else has the selling power of your cover to produce massive sales. Here’s what self-publishing guru, Dan Poynter, recommends:
What gives your cover this kind of selling power? “It's a fact,” says copywriting guru David Garfinkel, “We have been conditioned to decide what to read based on the effect a few choice words have on our thoughts and our feelings. With books, it's the title. With articles in the newspaper, it's the words in a headline. With a magazine on the newsstand, it's the headlines on the cover.” This just in!
"Amazon rank soars . . . before We recently Googled one of our authors whose book cover we had helped complete just six weeks earlier. We found him and his book featured in a full-length Los Angeles Times article in the Money and Investing section as well as in other national media, plus dozens of online book stores. The book itself wouldn't be available in print for another two months! But, this author was already using his cover alone to fire up his marketing efforts and get national media coverage. Not bad for just a book cover, huh? Here's what he told us about the book cover we wrote for him:
More marketing mileage than you ever dreamed possible. This one marketing tool—an afterthought for too many authors and experts—will become the foundation of all your marketing efforts, in print and online. You’ll be surprised how your title, subtitle, and back cover headlines, main selling points, endorsements, high-profile bio, and
book cover design, all quickly convert into other promotional pieces.
Coming up with the right title, subtitle, and sales copy for your cover is the single, most important thing you can do to market your book or information product. It will make the difference between a book or product that sells itself and your business, and a costly embarrassment you will have to live with for a long time. Will your book cover pass the PR test . . . ?
Rick Frishman is one of the most powerful and
energetic publicists in the media industry. He works
with top editors, agents, and publishers, including
Simon and Schuster, Random House, and Harper Collins. He
is the PR powerhouse behind Mitch Albom, Caroline
Kennedy, Bill Moyers, and many other bestselling
authors.
“I thought coming up with a great title would be easier than this!” We recently got a call from an author who said he was closing in on a great title and subtitle for his book. All he needed was a little outside perspective, some feedback on which one we thought would best serve his book and his business. “Sure,” we said, “send over what you’ve got.” A few minutes later, all fifteen pages hit our inbox. Fifteen pages! Sound familiar? But, he did the right thing, because he now knows that the 10 to 20 words that become your title and subtitle will make or break all the rest of your book marketing efforts. We did find some diamonds in the rough and came up with a winner.
Now, imagine how proud you will feel . . . handing your new book out to your clients and prospects, seeing it displayed on your website and Amazon, getting it into major chain bookstores, and sending it out to speakers bureaus, sponsors, national magazine editors, radio show hosts, TV producers, and more. Or, are you already cringing? Do you worry about how your book or information product will be accepted? What if the title or cover design is not good enough? What happens if your back cover sales copy simply doesn’t speak to people? No matter how good your message is, no one—no one—will make it past a poor cover to find out. OK, we’ll say the obvious. People do judge your book—and your information product—by its cover. Why risk looking shoddy or unprofessional? Your books and information products should take you to the next level, not drop you down a notch. Chances are you’re writing a book or creating a product to enhance your professional credibility and expertise. Nothing would be more damaging to your reputation than a cover that looks homemade. Over 148,000 new books alone are published each year. Will yours stand out from the crowd? Eliminate the worry. It used to be that authors and experts did not have any particular road map or formula for navigating the cover process. Now they do. And so do you. Turn your book cover into your secret weapon and your most profitable marketing tool. Listen in as four of today’s leading book cover specialists show you how to Write AND Design a cover that will start selling your book or product and successfully launch your entire marketing campaign.
"Cover That Book" -- Insider Secrets for Writing and Designing a Bestselling Book Cover
New and veteran authors both ask the same questions about the cover process, like:
Get the answers to all these questions, plus learn other important parts of the cover process.
You also get insights into book cover design! Learn how top book cover designer Kathi Dunn uses all those gorgeous colors, graphics, photos, and eye-popping illustrations to instantly draw people to your book and information products. You learn:
Even if you don’t plan to print your book or information product . . . all of these same concepts work for any digital product as well: downloadable e-books, audio, video, how-to courses, and more. No matter what you’re developing, you still need a title, subtitle, buy-me-now sell copy, and a professional look on your website or webpage. Cover That Book shows you how. It all comes on this information-packed, double-CD program, complete with the following visuals built right in as downloadable, printable PDFs:
Top book marketing expert John Kremer is very clear about this process:
CLICK
HERE for the one money-making resource Why wait to start making money on your expertise? You must know these book cover secrets if you want to achieve the kinds of success you’ve heard about in this letter.
You wouldn’t turn your only savings over to a financial planner without knowing something about the investment process. And, you wouldn’t check your child or a family member into a hospital for major surgery without knowing everything you could about the procedure. Whether you are self-publishing, planning to work with a traditional publisher, or working with a hybrid publisher where you get the best of both worlds, you can now be informed and ready to make any of those options a success. And, remember, these same steps can be used to cover for your information or digital products as well. Why listen to us? We’re Graham Van Dixhorn and Susan Kendrick of Write To Your Market, Inc., and we specialize in the words that become top-selling book covers and information products. You’ve seen a sample of those results right here in this letter. Joining us on these CDs are the folks that represent the design part of the cover process, renown book cover designer Kathi Dunn and her partner, Ron “Hobie” Hobart, of Dunn+Associates Design. Together we have decades of combined success helping authors and experts across the U.S., Canada, Europe, and Australia turn their expertise into books and products that sell. Get thousands of dollars worth of proven advice These CDs contain the complete writing and design steps, strategies, and tips that both our firms use every day in our work with clients. Every bit of advice is based on what we have done for authors and experts or helped them do for themselves. Now it’s yours in one start-to-finish package. Avoid costly, embarrassing mistakes. Use Cover That Book to turn each of your books and information products into attention-getting, lead-generating, business-growing powerhouses. CLICK
HERE to make your book
BONUS #1 – (We hope we’re not Even with all this great information at your fingertips, we know there’s no substitute for hands-on support. That is why we are also giving away a one-on-one, 30-minute phone consultation along with this double-CD audio program. This is the real deal, a private coaching session about your project, that would normally cost $350 to start. Limited-Time Offer—Order by midnight, . Order now, then use the consultation anytime. We know we’re probably nuts for doing this. After all, there are only two of us and only so many hours in a day, but we also know what it means for you to get this kind of individual help with your book or information product, even if it’s still in the idea stage. Again, please note this date: This is the one bonus we will have to limit to those who order by midnight, . BONUS #2 – Members-Only Telecoaching We are also giving you FREE access to three of our upcoming members-only telecoaching sessions. Each time you’ll learn additional techniques, tips, and insider secrets from us and our guest experts. BONUS #3 – Live and Uncensored! We recently presented our first-ever Ultimate Book Cover Makeover in an action-packed, two-hour teleclinic for a private mentoring group, again, with cover design specialists Kathi Dunn and Hobie Hobart. What an amazing experience! For weeks we all four sorted through the submissions to choose the finalists. In the teleclinic we dissect the book and information product before covers of 12 finalists, from both the writing and design perspective, then unveil the dramatic after of the ultimate makeover winner. The recording includes all the covers on a downloadable PDF. For a limited time only, we are giving away this audio download in its unabridged version, “hot off the press.” After that, we will be launching the final, edited version. And, we won’t be giving it away for free, so get your copy today as part of this special offer. What would you expect to pay for this entire system of information and bonuses? If you said close to $600, you’d be right. This package would normally retail for $597, and you’d still be getting a bargain based on the years of research, hundreds of hours of client consultations, and market-tested strategies it represents. The private phone consultation alone is worth more than half the retail value. Now, for a limited time only, this system of products and services is being made available to serious authors and experts for just $197. This is truly the deal of a lifetime. It won’t be around for long, so act now and get yours today. The cost of passing up this opportunity If the cover process is new to you, you might not know how much money you can dump into this learning curve, and still not get it right. But we do. Many of our clients come to us after spending thousands of dollars to produce books and information products that no one will buy, talk about, or give a second glance. Not to mention the space they take up in their basements and garages. Unconditional money-back guarantee We stand behind this product with a full money-back guarantee. If this product isn't every bit as wonderful as we say it is, simply return it to us for a full refund. The Book Cover Makeover Bonus is yours to keep! Don’t miss out! My cost right now is only $197 INSTANT ACCESS! You receive instant access to Cover That Book as soon as you order, by downloading the digital version. Then, in just 3-5 business days you’ll receive the double-CD program at your home or office by Priority Mail. Start listening and learning right now and turn your hard-won expertise into a cover that will start selling your book or information product. Order today!
Purchase right now by Secure Server. You can't lose with our 100%, P.S. This information could be worth tens of thousands of dollars in future income. Order right now if you are at all interested. To make sure you get our limited private phone consultation, order by midnight, . To your Success! Susan Kendrick and Graham Van Dixhorn Co-Creators of Cover That Book: Insider Secrets for Writing and Designing a Bestselling Book Cover |
