It’s hard to sell yourself. You may have a great message, but it’s another thing altogether to convert that knowledge and expertise into packaging that sells. In fact, the "Before" book cover titles and subtitles—and cover designs—below turned out to be major obstacles to the markets and readers these two clients were trying to reach. So did the back cover text. By helping each of these experts decide how exactly to position their books for their target markets—what to say and how to say it—we helped them quickly go from a garage full of books to big sales and national media exposure!

Before and After
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