Everyone who picks up your book will do the same thing, flip it over to read the back cover text. This is where you either make the sale or end up back on the shelf—in a store or online. You’ve hooked them with your great title, subtitle, and book cover design, now give them a reason to BUY.

You may have written a great book, but distilling all those chapters and all your expertise into the few words that will SELL your book is a whole different challenge. The rewards are worth the effort! What you say on your back cover not only has the power to turn your book into a bestseller, it can also position you as the obvious expert in your field … get the attention of meeting planners and the media … help you command the highest possible consulting and speaking fees … and leverage your expertise into a lifelong stream of products and revenue.

Now—AND THIS IS KEY—use your book’s back cover text as the foundation for your entire marketing campaign. Those headlines, key positioning statements, buy-now benefit bullets, and more are ready for use as that 30-second "elevator speech," in your sales letters, press releases, website content, and even your professional speaker’s kit —every component of your expert marketing campaign.