Everyone who picks up your book will do the same thing, flip it over to read the back cover text. This is where you either make the sale or end up back on the shelf—in a store or online. You’ve hooked them with your great title, subtitle, and book cover design, now give them a reason to BUY.

You may have written a great book, but distilling all those chapters and all your expertise into the few words that will SELL your book is a whole different challenge. What you say on your back cover not only has the power to turn your book into a bestseller, it will also:
__ Position you as the obvious expert in your field
__ Get the attention of major media
__ Get you booked as a speaker
__ Command much higher consulting fees
__ Leverage your expertise into a lifelong stream of
     products and revenue

PLUS, and this is key--your book back cover text is the foundation for your entire book marketing campaign. Those headlines, key positioning statements, bullet points, and high-credibility bio, and more are ready for use as your book website content, professional media kit and speaker’s one sheet—press releases, catalogue copy, ads, and every other component of your book marketing campaign.