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Book Cover Coaching For articles, tips, strategies, checklists, marketing how to’s, and more. |
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"I own a service business that caters to small business owners. Write To Your Market was instrumental in extracting my unique features and benefits that distinguish me in my industry. I would not have been able to uncover these ‘service points’ without them. I now use these in all of my marketing materials." |
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Dwight Jones, CBI
VR/Vanguard Resources Group—San Diego |
Business marketing and branding experts agree, choosing a business name should achieve one of two goals —help you stand out in a crowd or create a new niche and dominate it. We help you create a business identity, name, and tagline that position you to take the lead in your market.
By the way, books and speaking are not just for those who like to write or are dying to step up to the microphone. They are the most powerful marketing tools available for making you the recognized leader in your field. Your book gives you expert status and credibility that no other kind of marketing can. Speaking puts you in front of your target audience by the hundreds and thousands. Give yourself this explosive power to build your business and expand your brand.
| "I met Susan when I was struggling to find an appropriate name and tagline for my new business. She quickly zoomed into the core essence of my ideas and came up with a fresh, unique name and a great consumer-oriented tagline. Her marketing and branding insights delivered much more than promised." |
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Himanshu Patel,
Creator and Founder of LifeToners, Inc. |
| Business Names and Taglines Click each sample for a larger view. |
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Samples 4-6 |
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